The Federal Trade Commission Act - 922 Words

ALJ On November 13, 2015, A Federal Trade Commission’s (FTC) Chief Administrative Law Judge (ALJ) held that LabMD did not violate Section 5(a)of the Federal Trade Commission Act (FTC Act) by failing to provide reasonable security for personal information on computer networks. This is the first decision that limits the authority of FTC to regulate businesses that fail to appropriately safeguard their consumers’ electronic personal information. FTC first became involved with consumer privacy issues in 1995, when it promoted industry self-regulation. After determining that self-regulation was not effective, FTC began taking legal action under Section 5 of the FTC Act. Section 5 limits practices considered to be unfair to instances where, among other things, 1) the practice causes or is likely to cause substantial injury to consumers; (2) the substantial injury is not reasonably avoidable by consumers; and (3) the substantial injury is not outweighed by countervailing benefits to consumers or to competition. Since 2002, the FTC has brought over 50 cases against companies that have engaged in unfair or deceptive practices that put consumers’ personal data at unreasonable risk. Most of these cases resulted in settlements and did not provide judicial decisions addressing the FTC’s authority to regulate the data security practices of companies which have suffered a data breach. The first case to test the authority of FTC was FTC v. Wyndham Worldwide Corp. After a data breachShow MoreRelatedTreating Information Privacy Flaws Of The Federal Trade Commission Act Essay874 Words   |  4 PagesDEFICIENCIES IN CYBERSPACE Introduction Scholars are divided on the fundamental question of the Federal Trade Commission’s (FTC) adjudicative capacity under the FTC Act. The FTC uses a reasonableness standard and considers each company’s data security practices on a case-by-case basis. For more than a decade, the FTC’s enforcement of data security actions invoked under  §5 of the Federal Trade Commission Act (FTC Act) resulted in consent decrees and settlements, subsequently scrutinized by practitioners asRead MoreFederal Trade Commission and the Act4078 Words   |  17 Pages| Federal Trade Commission and the Act | Prepared for ASCM630.9040, Professor Charles Carey | Candy Mott-Harris 3/26/2012 | Contents ABSTRACT 2 HISTORY OF THE FEDERAL TRADE COMMISSION ACT 2 FALSE AND DECEPTIVE ADVERTISING 5 BAIT AND SWITCH ADVERTISING/TACTICS 8 CONSUMER FRAUD 10 IDENTIFYING, VERIFYING AND PREVENTING DECEPTION 12 CLOSING STATEMENTS ABOUT THE FEDERAL TRADE COMMISSION 13 BIBLIOGRAPHY 14 ABSTRACT The paper will serve as a historical background overviewRead MoreThe Federal Trade Commission Act931 Words   |  4 PagesLaw, called the Sherman Act, in an attempt to combat anti trusts and as a â€Å"comprehensive charter of economic liberty aimed at preserving free and unfettered competition as the rule of trade.† (The Antitrust Laws). Twenty four years later in 1914, Congress passed two more Anti-Trust Laws: the Federal Trade Commission Act, which created the Federal Trade Commission whose aim is to protect American consumers, and the Clayton act, which fills in any loopholes in the Sherman Act. Ultimately, these threeRead MoreThe Antitrust Laws Of The Federal Trade Commission Act1221 Words   |  5 PagesSocio – Political Environment a) Antitrust Laws The first antitrust law passed by Congress was the Sherman Act, in 1890. In 1914, Congress passed two other antitrust laws: The Federal Trade Commission Act, which created the Federal Trade Commission, and the Clayton Act. With some revisions, these are the most important federal antitrust laws still in effect today. Section 7 of the Clayton Act prohibits mergers and acquisitions when the effect may be substantially to lessen competition, or to tendRead MoreThe Case Of Ftc V. Wyndham Worldwide Corp1403 Words   |  6 Pagesof their identity protection and have peace of mind when ordering online. So when online retailers do not take the proper precautions for safeguarding their customer’s confidential information, how should they be held accountable? Does the Federal Trade Commission have the authority to reprimand companies that expose themselves to a threatening data breach? These are the principle questions that are being considered in the case of FTC v. Wyndham Worldwide Corp. This case has greatly impacted the futureRead MoreConsumer Harm : High Bar931 Words   |  4 PagesConsumer Harm: High Bar in FTC Data Security Claims ALJ On November 13, 2015, A Federal Trade Commission’s (FTC) Chief Administrative Law Judge (ALJ) held that LabMD did not violate Section 5(a)of the Federal Trade Commission Act (FTC Act) by failing to provide reasonable security for personal information on computer networks. This is the first decision that limits the authority of FTC to regulate businesses that fail to appropriately safeguard their consumers’ electronic personal information. Read MoreAdvertising Is Protected By The First Amendment Of The United States Constitution1245 Words   |  5 Pagesprotected by the First Amendment of the United States constitution. Conversely, advertising requires less control from the First Amendment, but requires the majority of control from the government and most importantly, the Federal Trade Commission. The Federal Trade Commission controls the content and images that are being advertised to consumers that seem to be exaggerated or just plain over the top. With that being said, false advertising is one of the biggest rising issues amongst many companiesRead MoreAre United States Business Laws Effective at Promoting Fair Business Practices762 Words   |  4 Pagessell, trade and perform business transactions daily within a multitude of industries and professions. In order to preserve the trust and integrity of our financial systems, it is imperative that the United States implement, regulate, and enforce business practices to remain relevant and effective within the constantly changing global economic marketplace. The United States has a long history of ensuring fair and balanced business practices through legislation. The Interstate Commerce Act of 1887Read MoreFederal Trade Commission640 Words   |  3 PagesArtemiy Andreev Ms.Brown February 15, 2016 The Federal Trade Commission Research The Federal trade commission or called the FTC was created in 1914. The Federal Trade Commission Act is the act that started this commission and its purpose was to prevent unfair methods of competition in commerce as a part of the battle to â€Å"bust the trusts.† They also did this act to enhance the informed consumer choice and public understanding of this competitive process; and another reason was to accomplishRead MoreDeceptive Advertising1524 Words   |  7 Pagesare targeted by deceptive advertising it is just a matter of how consumer savvy you are. Almost all companies are guilty of this crime, including Phillip Morris Tobacco, weight loss programs and even grocery stores just to name a few. Under both Federal and State law, an ad is unlawful if it tends to mislead or deceive even if it doesnt actually fool anyone. If your ad is deceptive youll face legal problems whether you intended to mislead the customer or not. What counts is the overall impression

Goal 1 Effective Practice Of Communication - 888 Words

Goal 1: Effective Practice of Communication Description: My goals for the practicum, first are to develop the ministerial skills that will allow me the opportunity to practice effectively as a healthcare chaplain. Second my goal is to effectively communicate with my patients and their family members, or significant others. Third my desire is to experience and develop a professional collegiality which will enable me to undergo a spiritual transformation. Objective 1: Observation: January 11, 2017 at 8:30 am, I met with Dr. Montgomery my (preceptor/ Mentor) and the Director Rich, the head of pastoral service to discuss my participation in the practicum and what my goals were for the practicum. Both Dr. Montgomery and Director Rich†¦show more content†¦Goal 2: Effective Practice of Pastoral/Spiritual Care Description: I went on pastoral care rounds with my preceptor in the hospital. Objective 1: Observation: Dr. Montgomery and I made rounds on the cardiovascular unit, and I was able to observe him interact with several patients of different faith background. He offered prayer to some, however, one declined prayer, and most requested prayer. Dr. Montgomery allowed me to pray with him and the patient. He also washed his hands between each patient. 1. Debrief: We discussed the patient‘s status and their response to prayer. Objective 2: Participation: I Observed Dr. Montgomery practicing pastoral care; by being an effective listener, and providing compassion, support, and assurance to each patient that he interacted with. 1. Resources: Dr. Montgomery and the nursing staff 2. Completion: January 18, 2017. 3. Evaluation plan: Dr. Montgomery asked me questions, and gave me the opportunity to give feedback. He informed that as a health care chaplain Goal 3: Effective Practice of Leadership (Team Gathering and Building) Description: On January 25, 2017 the Pastoral Care Department had a team gathering. Objective 1: Observation: Director Rich cooked chill and invited all the members of pastoral care. His intent was to show his appreciation to the staff. All the pastoral care staff attended even the field chaplain. 2. Debrief: The staffShow MoreRelatedNursing Theory in Practice1092 Words   |  5 PagesNursing Theory In Practice Chamberlain College of Nursing NR 501: Theoretical Basis of Advance Practice September 25, 2011 Introduction Imogene King was the developer of both a Conceptual Framework and a Goal Attainment theory. The Goal Attainment theory is a middle-range theory that originated from the Conceptual System. The primary concepts of Goal Attainment theory are perception, communication, interaction, self role, grow and development, stress, and time and spaceRead MoreHealthcare Teams Essay1260 Words   |  6 PagesHealthcare Teams Paper â€Å"All health care disciplines share a common and primary commitment to serving the patient and working toward the ideal of health for all.† (American Association of Colleges of Nursing, 2014, p. 1) There are many different professional members in the healthcare system. Each of them, have a specific specialty and responsibility to the patient and play an important role in the patient’s overall plan of care. â€Å"The scope of health care mandates that health professionals work collaborativelyRead MoreFormation Of Communication Plan For An Organization Of Cross Country Leadership And Communication1386 Words   |  6 Pages(3) Definitions (4) 1. Expanding the Message 2. Purpose 3. Best Practices 4. Formation of Communication Plan/Overview 5. Company Promise INTRODUCTION Our mission statement for We Are One (WAO) is for all people from every diverse culture to work together, to laugh and build together to capture the best moments of ourselves and this company. We present to you We Are One (WAO) which is a multinational organization of cross-country leadership and communication with the goal to become widely regardedRead MoreThe Philosophy Of Shared Accountability Essay1505 Words   |  7 Pagesnext group because all share equal responsibility for achieving defined goals. When a stakeholder group is struggling or unable to fulfill assigned responsibilities, the whole team fails because they mutually share responsibility or accountability for helping each partner reach the plan objectives. In other words, each team is not only invested in their own success, they are invested in each other’s success to achieve the goal. Identified stakeholders involved with this strategic plan include patientsRead MoreStrategic Goals And Tactical Goals Essay 1293 Words   |  6 PagesTherefore, by setting strategic goals and tactical goals can organizations create strategic communication. Strategic goals within organizations, let leaders set goals for overall objectives for their organization; therefore, communication organization goals. While tactical goals achieve departmental objectives in the context of overall strategic goals. One of the utmost important direction is leadership to employee communication. Strategic Planning Tools Strategic goals should link into their organizationRead MoreStrategic Role Of Human Resource Management1550 Words   |  7 Pagesmeet company’s objectives with the flexible environment. Schuler (1992) defines strategic human resource management as â€Å"the integration and adaption to ensure (1) human resource management is fully with the strategy and the strategic needs of the firm (2) HR polices cohere both across policy areas and across hierarchies; and (3) HR practices are adjusted, accepted and used by the line managers and employees as part of their every day work† Strategic Human Resource Management By Rajib Lochan Dhar TheRead MoreEssay on Analyzing Communication Skills1740 Words   |  7 Pagesbeing an effective educator. We communicate with others both verbally and nonverbal by eye to eye contact, gestures, body languages, and posture. Many problems arise because of poor communication among leaders. Self-awareness builds a positive school environment through effective communication skills by sending direct messages, feedback, and what is being communicated nonverbally (Davies, 2001). The four communication skills that will be analyzed are; active listening, assertive communication, rapportRead MoreIdentify the stages of the Nursing Process and the skills essential to the Nursing Process1672 Words   |  7 Pagesstage systematic framework, and based on the problem solving approach; it forms the foundation for nursing practice to facilitate focussed, individualised care planning for patients (Yildirim and Ozkahraman 2011). This assignment will serve to identify the five stages of the nursing process: Assessment, Nursing Diagnosis, Planning, Implementation and Evaluation. The skills: Communication, Observation, Critical Thinking and Reflection involved within the nursing process in partnership with the patientRead MoreAutoliv Australia1314 Words   |  6 Pages Question 1 Schuler and Jackson (1987) propose the model of Human Resource Management as the business strategic policies and practices of the organization. This framework is to achieving competitive advantage in different industry condition. They argue for fit in different industry condition and business strategic. It includes innovation, quality enhancement and cost reduction. This business strategic associated with particular employee role behaviors and HRM policies and practices. Autoliv hasRead MoreThe Role Of Conflict And Conflict Management1342 Words   |  6 Pageswork, Major concepts in leaders and leadership are communication, competition, and conflict. Because of the direct emphasis that competition brings and why communication is the key factor of the solution, . The effects of conflict and conflict management in organizations and the value of highly skilled organizational leader and their leadership capabilities. In organizations, conflict is regarded as the existence of struggle that occurs when the goals, interests or values of different individuals or

Innovation, new product development and why do new products fail free essay sample

Product innovation is the creation and subsequent introduction of a good or service that is either new, or improved on previous goods or services. Product innovation is defined as: the development of new products, changes in design of established products, or use of new materials or components in the manufacture of established products[1] Thus product innovation can be divided into two categories of innovation: development of new products, and improvement of existing products. Systemmatic Innovation of Products includes: Technology strategy Design thinking skills Customer needs analysis Systematic creativity methods Market and pricing strategy Design for environmental sustainability Design of services Capturing value from innovation Development process design Product and service leadership RD organization and teams Managing complex technical projects The future of design process and culture The development and market introduction of a new, redesigned or substantially improved good or service.might include a new products invention; technical specification and quality improvements made to a product; or the inclusion of newcomponents, materials or desirable functions into an existing product. Meaning of New Product Development: Product development is a broad field of endeavor dealing with the design, creation, and marketing of new products. Sometimes referred to as new product development (NPD), the discipline is focused on developing systematic methods for guiding all the processes involved in getting a new product to market. New product development (NPD) is the complete process ofbringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief). There are two parallel paths involved in the NPD process: one involves the idea generation,product design and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new product within the overall strategic process of product life cycle management used to maintain or grow their market share. There are a number of organizations dedicated to supporting product development professionals, such as the Product Development and Management Association (PDMA) and the Product Development Institute (PDI). According to the PDMA, the organizations mission is to improve the effectiveness of people engaged in developing and managing new products both new manufactured goods and new services. This mission includes facilitating the generation of new information, helping convert this information into knowledge which is in a usable format, and making this new knowledge broadly available to those who might benefit from it. As we move into the 21st century, new challenges and opportunities are arising driven by global markets, global competition, the global dispersion of engineering talent, and the advent of new information and communication technologies such as electronic mail, the world-wide web, and increased electronic bandwidth. The new vision of product development is that of a highly disaggregated process with people and organizations spread throughout the world. In the late 1980s and early 1990s a marketing focus on product development stressed customer satisfaction. Researchers in marketing believed that the key to success was a better understanding of the voice of the customer and a better ability to link that voice to the engineering decisions that are made in launching a product. Important research during that period included new ways to understand the voice of the customer (Griffin and Hauser 1993), new ways to develop optimal product profiles in the context of competition (Green and Krieger 1989a, 1991), more efficient preference measurements (Srinivasan 1988), and the ability to handle larger, more complex customer information (Wind, Green, Shifflet, and Scarbrough 1989). At the same time the quality movement focused product development engineering on improved reliability through continuous improvement such as Kaizen methods (Imai 1986), statistical quality control (Deming 1986), modified experimental design (Taguchi 1987), and design for manufacturing (Boothroyd and Dewhurst 1Today, both industry and academia view successful product development as an integrated process that must overcome many tradeoffs994). Trade offs includes time to market, Production cost, Deliver customer benefits and Development costs. All else equal, a product will be more profitable if it delivers customer benefits better, is faster to market, costs less to produce, and costs less to develop trade offs puts research on product development tools and methods into perspective. Research should be directed to assure that: (1) the firm is operating on the efficient frontier with respect to each of these strategic goals, and (2) the firm is making the best tradeoffs among these goals. Research must recognize that there are tradeoffs along the efficient frontier. For example, if wefocus on just two of the many goals of product development, then the efficient frontier suggests that there are tradeoffs between customer satisfaction and platform reuse. A firm can becometoo committed to either. For example, the significant reuse of components in platforms, software, and designs may get the product to the market faster and reduce development costs1994), but the firm may sacrifice the ability to satisfy customer needs and may miss out on ways to reduce product costs. Similarly, quality function deployment (QFD) may be an effective means to deliver customer benefits by improving communication and coordinating the efforts of multiple players in the NPD process, but some applications are too cumbersome reducing time-to-market and increasing development cost. 8 Steps for New Product Development Every entrepreneur knows that productivity is one of the key ingredients for successful product development. One of the two key processes in Robert’s Rules of Innovation is the A formalized, NPD process – also referred to and best practice: the Stage Gate ® Process – is a must, from simple to sophisticated. The New Product Development process is often referred to as The Stage-Gate innovation process , developed by Dr. Robert G. Cooper as a result of comprehensive research on reasons why products succeed and why they fail. When teams collaborate in developing new innovations, having the following eight ingredients mixed into your team’s  new product developmental repertoire will ensure that it’s overall marketability will happen relatively quick, and accurately – making everyone productive across the board. Step 1: Generating Utilizing basic internal and external SWOT analyses, as well as current marketing trends, one can distance themselves from the competition by generating ideologies which take affordability, ROI, and widespread distribution costs into account. Lean, mean and scalable are the key points to keep in mi nd. During the NPD process, keep the system nimble and use flexible discretion over which activities are executed. You may want to develop multiple versions of your road map scaled to suit different types and risk levels of projects. Step 2: Screening The Idea Wichita, possessing more aviation industry than most other states, is seeing many new innovations stop with Step 2 – screening. Do you go/no go? Set specific criteria for ideas that should be continued or dropped. Stick to the agreed upon criteria so poor projects can be sent back to the idea-hopper early on. Because product development costs are being cut in areas like Wichita, â€Å"prescreening product ideas,† means taking your Top 3 competitors’ new innovations into account, how much market share they’re chomping up, what benefits end consumers could expect etc. An interesting industry fact: Aviation industrialists will often compare growth with metals markets; therefore, when Boeing is idle, never assume that all airplanes are grounded, per se. Step 3: Testing The Concept As Gaurav Akrani has said, â€Å"Concept testing is done after idea screening. And it is important to note, it is different from test marketing. Aside from patent research, design due diligence, and other legalities involved with new product development; knowing where the marketing messages will work best is often the biggest part of testing the concept. Does the consumer understand, need, or want the product or service? Step 4: Business Analytics During the New Product Development process, build a system of metrics to monitor progress. Include input metrics, such as average time in each stage, as well as output metrics that measure the value of launched products,  percentage of new product sales and other figures that provide valuable feedback. It is important for an organization to be in agreement for these criteria and metrics. Even if an idea doesn’t turn into product, keep it in the hopper because it can prove to be a valuable asset for future products and a basis for learning and growth. Step 5: Beta / Marketability Tests Arranging private tests groups, launching beta versions, and then forming test panels after the product or products have been tested will provide you with valuable information allowing last minute improvements and tweaks. Not to mention helping to generate a small amount of buzz. WordPress is becoming synonymous with beta testing, and it’s effective; Thousands of programmers contribute code, millions test it, and finally even more download the completed end-product. Step 6: Technicalities + Product Development Provided the technical aspects can be perfected without alterations to post-beta products, heading towards a smooth step 7 is imminent. According to Akrani, in this step, â€Å"The production department will make plans to produce the product. The marketing department will make plans to distribute the product. The finance department will provide the finance for introducing the new product†. As an example; In manufacturing, the process before sending technical specs to machinery involves printing MSDS sheets , a requirement for retaining an ISO 9001 certification (the organizational structure, procedures, processes and resources needed to implement quality management . ) In internet jargon, honing the technicalities after beta testing involves final database preparations, estimation of server resources, and planning automated logistics. Be sure to have your technicalities in line when moving forward. Step 7: Commercialize At this stage, your new product developments have gone mainstream, consumers are purchasing your good or service, and technical support is consistently monitoring progress. Keeping your distribution pipelines loaded with products is an integral part of this process too, as one prefers not to give physical (or perpetual) shelf space to competition. Refreshing advertisements during this stage will keep your product’s name firmly supplanted into the minds of those in the contemplation stages of purchase. Post Launch Review and Perfect Pricing Review the NPD process efficiency and look for continues improvements. Most new products are introduced with introductory pricing, in which final prices are nailed down after consumers have ‘gotten in’. In this final stage, you’ll gauge overall value relevant to COGS (cost of goods sold), making sure internal costs aren’t overshadowing new product profits. You continuously differentiate consumer needs as your products age, forecast profits and improve delivery process whether physical, or digital, products are being perpetuated. Remember: The Process Is Loose The entire new product development process is an ever evolving testing platform where errors will be made, designs will get trashed, and loss could be recorded. Having your entire team working in tight synchronicity will ensure the successful launch of goods or services, even if reinventing your own wheel. Productivity during product development can be achieved if, and only if, goals are clearly defined along the way and each process has contingencies clearly outlined on paper. Why do new products fail? Marketers know that they’ve got to keep a steady stream of new products and/or services flowing—if for no other reason than to keep up with the competition. As circumstances, needs, wants, and trends change, no one wants to get left behind. At the same time though, marketers also know that innovation these days is pretty risky business. Neglect market research Inaccurate market research Poor marketing after launch Poor distribution Product performance below expectation(poor product quality) Product too complex Unforeseen events Market not ready for the product Inadequate support for the product Lack of USP Target market too small In Winning at New Products, author Robert Cooper estimates that about half of all resources allocated to â€Å"product development and commercialization† in the U. S. goes to products that a firm cancels or produce an inadequate financial return. In packaged goods, for instance, IRI calculated that less than a quarter of the new products introduced in 2008 broke the $7. 5 million in sales mark their first year of availability and less than one-half of 1% earned more than $100 million in sales. Though estimates of new product and service failure rates vary widely by company, category, industry, and reporting agency, the best-case-scenario chances of introducing a successful new product or service don’t get much better than 50-50. About 10%-20% of new products and services succeed, which means they remain in the market generating profits for the company three years after introduction. Here’s our top 10 list of reasons new products and services fail: Marketers assess the marketing climate inadequately. The wrong group was targeted. A weak positioning strategy was used. A less-than-optimal configuration of attributes and benefits was selected. A questionable pricing strategy was implemented. The ad campaign generated an insufficient level of awareness. Cannibalization depressed corporate profits. Over-optimism about the marketing plan led to a unrealistic forecast. Poor implementation of the marketing plan in the real world. New product development is critical to the firm’s long term survival for several reasons: First, new product development recognizes that all products have life cycles. Eventually, all products enter a decline phase with respect to sales and profitability. At some point, these products must be removed from the market. New products must exist to take their place if the firm wishes to maintain existing levels of sales and profits. New products can provide firms with a competitive advantage in the market. Firms that continually try to improve existing products and or develop new products stay a step ahead of their competitors. This advantage can translate into greater sales and higher profitability. New products also can enhance the firm’s image in the market. Consumers are attracted to things that are new. Firms that continually strive to introduce new products will likely be at the forefront of attention and have their names continuously in the media. This media exposure certainly cannot hurt the firm’s image and reputation as an innovator. Finally, new products may help the firm reduce risk by diversification. Company’s with large portfolios of products often are more stable than firms with smaller portfolios. Types of Product Failures There are two common interpretations of what is meant by a new product failure. Each interpretation has implications for which product failure rates are more believable. The Absolute Failure The first type of failure is referred to as the absolute failure. This failure is one that does not generate sufficient revenue to allow the firm to break even on its new product investment. The Relative Failure The less severe relative product failure generates sufficient product revenues to break even. However, profit objectives are not achieved. In other words, this product makes money it just does not make as much money as management hoped. The instances of relative product failures probably are substantially higher than the numbers of absolute failures. I suspect that the higher failure rates that have been reported in the literature refer to relative product failures. The number of absolute product failures probably is substantially less. The Causes of New Product Failure An important question is why do new products fail? What are the causes of failure? Several factors contribute to the high failure rates for new products in today’s highly competitive marketplace Lack of Relative Advantage The first, and probably most important reason for failure, is simply that the new product does nothing really new or unique for the consumer. This essentially means that the new product possess little relative or differential advantage over existing products already on the market. Inadequate Planning Many products fail because the manufacturer did not do enough homework. This is to say that the new product planning process was somehow flawed. Generally, this means that the market opportunity analysis (or MOA) was not conducted or missed some important information. For example, Anheuser Buschs Dewey Stevens Wine Cooler failed due to poor planning. In the mid 1980’s, Anheuser Busch, the worlds leading beer manufacturer, launched Dewey Stevens Wine Cooler with a poorly conceived and implemented promotion program that never targeted the right audience for the product. In its promotional material, Dewey Stevens alternately tried to appeal to woman, calorie counter consumers, and more sophisticated upscale consumers. The varied positioning of Dewey Stevens created substantial confusion in the market concerning Dewey Stevens’ image. A second example is provided by the test market of Eli Cutter cigarettes discussed in an earlier topic. Eli Cutter probably would have failed if it had been commercialized due to its poorly conceived positioning strategy. The brand was positioned directly against Marlboro, the leading brand in the market with a strong customer following. Better attention to marketing research and new product planning would have prevented taking Eli Cutter to test market. Poor Execution of Introduction Poorly executed marketing programs, no matter how well they are conceived, also can result in product failure. Poor execution entails an improperly conceived and poorly implemented marketing mix. The product may have been promoted incorrectly, priced either too high or too low, or distributed in inappropriate outlets. This is primarily a marketing failure. Technical Problems During Introduction Technical problems can also plague new product introductions leading to their failure. These problems are problems with the basic functionality of the product that were not uncovered during earlier functional testing and/or test marketing. Poor Timing of Introduction Poor timing of introduction can lead to failure. Introducing products during economic down-turns or at about the same time as competitors are introducing similar products can severely limit sales. Procter and Gamble introduced Encaprin in the mid 1980’s as an extra strength pain reliever. At introduction, Encaprin faced very intense competition both from Advil and Nuprin, which also were recently introduced as arthritis pain relievers. Advil and Nuprin together had in excess of a hundred million dollars in advertising budgets. The net effect was that Encaprin could not break out of the promotional noise generated by these two brands Conclusion Modern innovation management requires integrated structures. Social community network structures can promote innovation management in the sense of open innovation. Only by cooperation it will be able to develop suitable innovations for the customer in future. Otherwise one will run the risk developing innovations not wanted by the customers. Next to once, it is particularly necessary to do everything for a systematic innovation management which refer among others to responsibilities, know-how and concepts. In the end, this examination shall give libraries and information providers the possibility of using the identified and described improvement potentials for their own innovation management. In the consequence changes of the organization principles possibly require also courageous decisions by e. g. conventional structures being put and broken open within a furnishing but and customer also between supplier in question. Increasing competition intensity and a high dynamics of information scientific services force service providers to develop solutions and services for the customer to build up a positive image to the customer. The collection of qualitative data gives a profound insight into the practice of innovation management in information science institutions. It were primarily enterprises such studies focused on. Libraries and (public) information service providers werent subject of such survey till now. It is the aim also to draw conclusions in this sector from the results for trainings and further education as well as to generate possible offers to promote the innovation management further. Since this study is part of an on-going research and it is not fully completed, conclusions should be taken with care. Nevertheless, some concluding points deserve attention. NPD integrates different perspectives of new product development process, considering the nature of the elements as the basis for its elaboration. Finally, even as a preliminary study, the conceptual model here proposed seems to contribute to the understanding of the dynamics of the product development process, given theseparation of the operational dimension of the other five that constitute the structure of the development project. This gives a clear notion that, although the methods and techniques that compose each dimension are very well understoodRigorous processes and a more effective platform for managing an open development environment can reduce the costs of new-product-development and increase the chances of delivering products. A more effective delivery platform can meet today’s need to reduce costs while also positioning a company for market dominance and high performance in long run.

Psychology Chapter 8 Essay Example

Psychology Chapter 8 Paper They infer mental processes from observable behaviors. How do cognitive psychologists study mental processes? (Answer on P.301) Those images required larger degrees of rotation. While participating in an image rotation study, you responded very slowly to some items that shared certain characteristics. What is the likely reason for these slow responses? (Answer on P.302) Visual imagery activates brain areas related to the sport. How do researchers explain the effectiveness of mental imagery as an adjunct to athletes preparation for competition? (Answer on P.303) Concepts. Don can tell Ray about his sports car because Ray understands common characteristics of sports cars and what makes them different from family cars. Thus Ray is using mental categories called: (Answer on P.303) More complicated and not as clearly defined. Compared to artificial concepts learned in the laboratory, natural concepts tend to be: (Answer on P.304) Prototypes. Most college students in the U.S. probably think of football or basketball when sports are mentioned, rather than soccer or luge. Thus, football and basketball would serve as ________ for sports. (Answer on P.304) Needed operations, final product, and starting point. What are the three characteristics of well-defined problems? (Answer on P.305) Algorithm. What term might a cognitive psychologist use to describe the formula for calculating the square yards of carpet needed to cover the bedroom floor? (Answer on P.305) Heuristics. What problem-solving strategies dont guarantee solutions but make efficient use of time? (Answer on P.306) Knowing how to collect and organize information. Compared to non-experts, psychologists have found that expert problem solvers are especially proficient at: (Answer on P.306) Setting Subgoals. You have a term paper due in a month. For the first week, you decide to find 10 references, read them in the second week, develop an outline in the third week, and write the paper during the fourth week. What problem-solving approach are you using? (Answer on P.306) Rigidity. What term do we use for the tendency to rely too heavily on past experience in solving problems? (Answer on P.306) Set Effect. You have worked at the same job for five years and always drive home using the same route. A new street is built that would shorten your trip but you continue to use the same route. What problem-solving block are you experiencing? (Answer on P.307) Confirmation Bias. John is trying to figure out what is wrong with his car. He thinks there is a problem with the fuel injection system so he hasnt checked if there might be another malfunction before he takes it to the dealer. Which error may John be committing? (Answer on P.310) They used the representativeness heuristic. Pat is a psychologist who works with defense attorneys in formulating questions during jury selection. Many prospective jurors think Pat is an attorney because he is male, dresses in a three-piece suit, writes on a legal pad, and has a good command of language. What decision-making process did the prospective jurors use? (Answer on P.310) Availability Heuristic. After hearing about a horrible airline crash that killed 250 people, Jim cancels his airplane reservations because he feels it is too risky to fly. Instead, he decides to drive across the country. What decision-making process was involved in Jims decision? (Answer on P.311) They will travel for a blender regularly selling for $55 but on sale for $50. A psychologist presents people with situations involving the purchase of a blender and a suit. He wants to know if they would be willing to drive 20 minutes in order to save some money. What decisions are people most likely to make in these situations? (Answer on P.312) They will make risk-averse decisions and select Procedure A. A surgeon is reviewing the chances of success for two surgical procedures and says that if Procedure A is used, the chances of survival are 35%. If Procedure B is used, the chances of failure are 65%. What will patients tend to do when faced with this type of information? (Answer on P.312) There is a low to moderate positive relation between the two. What is the relation between intelligence and creativity? (Answer pn P.312) Divergent. What type of thinking could be described as taking different directions in search of a variety of answers to a question? (Answer on P. 314) The effectiveness of different motivators varies with the individual and the degree to which it is task-focusing versus goal-focusing. The town council asked a sculptor to create a work in celebration of the towns 100th anniversary. Some members of the council want to offer a large monetary sum; others believe money will detract from the quality of the art. What advice might a psychologist offer members of the council? (Answer on P.315) Phonemes. You are learning Russian in preparation for a trip next summer. Although you are doing a good job recognizing the written signs, you are having trouble with the sounds of the Russian language. Which of the following aspects of language is giving you trouble? (Answer on P.319) Morphemes. What are the basic units of meaning in a language? (Answer on P.319) 2 Months. At what age do children engage in cooing? (Answer on P.319) Telegraphic Speech. A young child says Mommy go, signifying that her mother is going to the store. What does this example illustrate about language development? (Answer on P.319) Imitation and Reinforcement. How would B. F. Skinner account for the acquisition of language? (Answer on P.319) They use facial expressions and pantomimes of emotions. How do people who use American Sign Language place emphasis in their sentences? (Answer on P.322) Bart, who is deaf, was born to hearing parents who encouraged him to learn ASL. Which of the following describes the typical background and experience for a deaf person today? (Answer on P.322) Sarah, who is 12 years old. Which person would probably have the easiest time learning a second language? (Answer on P.321) Linguistic Relativity Hypothesis. What do we call the hypothesis that language influences what we think? (Answer on P.323) Doublespeak. What do we call language that is purposely designed to make the bad seem good, turn a negative into a positive, or avoid responsibility? (Answer on P.323) Euphemism. What term is used to describe an inoffensive word or phrase used in place of an unacceptable or offensive one? (Answer on P.324) The stories will not have many women. What effect will hearing a story in which all of the pronouns are he or him have on the stories children write immediately after hearing the story? (Answer on P.325) Objective measure of a sample of behavior collected using well-established procedures. Which of these is the best description of a psychological test? (Answer on P.327) The process of thinking. Compared to Americans, the descriptions of intelligence offered by the Japanese place greater emphasis on: (Answer on P.327) Facilitates harmonious group relations and participates in family life. You are reading written descriptions of definitions of intelligence from around the world. Which of the following might you think had come from people in African countries such as Kenya? (Answer on P.327) Francis Galton. I believe that differences in levels of intellectual ability are due to hereditary factors and that these differences can be measured. Who am I? (Answer on P.328) Intelligence. The ability to excel in a number of tasks, especially those related to success in schoolwork, is a common American definition of: (Answer on P.328) To select those children who could benefit from classes for slow learners. What was the original purpose of the first well-established test of intelligence? (Answer on P.328) The childs performance is similar to the average of eight-year-old children. What could we conclude if we know that a child obtained a mental age of eight on a standard test of intelligence? (Answer on P.329) 91. You test an 11-year-old child and find she has a mental age of 10. What is her IQ? (Answer on P.329) Performance and Verbal. What two categories of subtests make up the Wechsler intelligence tests? (Answer on P.330) Reliable. Psychological tests that yield relatively consistent results are said to be: (Answer on P.331) Valid. A psychological test that measures what we intend it to measure is said to be; (Answer on P.331) Content Validity. An academic test that reflects the material it intends to assess is said to have: (Answer on P.331) Predictive Validity. A test that estimates whether a person will succeed at a particular task is said to have: (Answer on P.331) Standardization. When you took your college entrance exam, students across the country took the same test at the same time with the same instructions. What characteristic of a good psychological test do these similarities reflect? (Answer on P.332) Norms. What are scores obtained by a relatively large sample of people on the same psychological test? (Answer on P.332) Normal Curve. Many human characteristics such as height are distributed so the majority of scores fall in the middle, with fewer extreme scores. What do we call this type of distribution? (Answer on P.333) Exceptional. What term designates children with learning disabilities, behavior and emotional disorders, sensory and physical handicaps, communication disorders, or intellectual differences? (Answer on P.333) She may be mentally retarded but further evaluation is needed. Ten-year-old Myra was evaluated by a psychologist at the State Hospital. She obtained an IQ of 62. What is the psychologist likely to conclude based on this testing? (Answer on P.333) Savant Syndrome. A psychologist tested Brian and found his overall IQ was 45. Yet Brian can add, subtract, multiply, and divide large numbers with lightning speed and consistent accuracy. What term is used for Brians exceptional ability? (Answer on P.334) Autism. Failure to respond to people in socially appropriate ways and serious deficits in language are characteristics of: (Answer on P.336) General intelligence and specific abilities. Charles Spearman believed that intelligence is composed of: (Answer on P.336) Analytical, Creative, and Practical. What three types of intelligence constitute Sternbergs triarchic theory of intelligence? (Answer on P.336) Standard tests do not assess the many facets of intelligence. Howard Gardner and Robert Sternberg agree to be interviewed together on the topic of intelligence. At the end of the interview, what would you conclude is their major point of agreement? (Answer on P.338) We can improve the intelligence of the nation if only the brightest people have children. Which of the following summarizes the eugenics movement? (Answer on P.338) 50 60% A group of psychologists reviews the literature on the heritability of intelligence. They conclude that most of the estimates are in what range? (Answer on P.339) Phenylketonuria. Damage from what genetic abnormality can be avoided by modification of diet beginning at birth? (Answer on P.340) The childrens IQ scores had increased. Howard Skeels placed slow and unresponsive children in a home for mentally retarded adolescents for several months. What did he find? (Answer on P.341) A slow but steady rise in performance. What has happened to IQ performance since the 1930s? (Answer on P.341) Confluence Model. What term did Robert Zajonc use to describe the idea that family structure can influence intelligence? (Answer on P.342) Parents with lower IQs tend to have more children than the national average. What finding from the National Longitudinal Survey of Youth seems critical in explaining past reports of a relation involving birth order, family size, and intelligence? (Answer on P.342) Heredity; Environment. When we consider intelligence, it is important to remember that although ________ sets limits on a childs potential, it is the ________ that permits that potential to be actualized. (Answer on P.344) African-American students who are told a test measures intelligence as opposed to problem solving obtain lower scores. What evidence does Claude Steele present in support of the stereotype vulnerability hypothesis as it relates to intelligence testing? (Answer on P.344) They failed to distinguish between correlation and causation. What is one criticism of the conclusions offered by Richard Herrnstein and Charles Murray in The Bell Curve? (Answer on P.345)

Tha Last Of The Mohicans Essay Research free essay sample

Tha Last Of The Mohicans Essay, Research Paper The Last of the Mahicans By James Fenimore Cooper The book, Last of the Mohicans by James Fenimore Cooper was really different from the film Last of the Mohicans in footings of the narrative line. However, I feel that the manufacturer and manager of this film did a good occupation of continuing Cooper # 8217 ; s original vision of the authoritative American adult male lasting in the wilderness, while perchance showing it better than the book. The shapers of the film Last of the Mohicans preserved Cooper # 8217 ; s cardinal thoughts and subjects really good, the most of import of which is the inquiry, what makes a adult male? Very few books that I have read contain such a clear sense of what a adult male should be as Last of the Mohicans. Cooper portrays the hero, Hawkeye, as brave, independent, and skillful in the ways of the forests. We will write a custom essay sample on Tha Last Of The Mohicans Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He is a tracker, he can hit a mark with a slug from any distance, he can contend the evil Iroquois Indians without batting so much as an cilium. The shapers of the film take great strivings to continue these facts of Hawkeye. In the book, Hawkeye displays really small feeling and the reader has really small empathy with him, even though he is the hero. In the film, nevertheless, there is a great love affair between Hawkeye and Cora that does non be in the book. This love affair adds a more human side to Hawkeye # 8217 ; s character ; it show s his caring side beyond all the hero-woodsman qualities, in other words, the non-Rambo, late 20th century version of a hero. Every hero should hold a adult female at his side, and the shapers of the film. This I think was a wise pick because it gave the spectator more things in common with the hero and therefore made Hawkeye a more human hero and hence more in common to the late 20th century spectator. One thing the shapers of the film attempt ed to maintain was the vision portrayed in the book of sweeping landscapes, mammoth trees, dark woods, crashing waterfalls, and other impressive characteristics of nature. This once more was a wise pick, seeing as how portion of Cooper # 8217 ; s vision was the goodness and power of nature. Due to the fact that movie nowadayss such characteristics in a more graphic, more appealing manner than pages of descriptive words. One thing the shapers of the film left out that was originally in the book was the character of David Gamut, the psalmist. Of all the characters in the book I felt his was best developed by Cooper ; about all of the others were unlifelike characters with no deepness. Gamut, nevertheless, is at the get downing portrayed as anything but a hero He is clumsy, doesn # 8217 ; t believe in killing other work forces even Indians, and is something of what we would today name a? softie? . However, he goes through many tests by fire and in the terminal is shaped into Cooper # 8217 ; s version of the American adult male. However, the film shapers unhappily left out his character wholly. Though David Gamut was non an of import portion of Cooper ’s vision, he still played apart in it. He developed throughout the book from a wimpy coward to one who took up arms in the final battle, placing his life in God’s hands and throwing caution to the wind. I cannot see a reason for removing his character other than the producers possibly wishing to remove all semblance of comedy from the movie and thus make it a very serious film. I think this is a stupid reason, because his character added much more to the story than a few jokes, and had I been the director I would have included his character, perhaps even embellished it in the same manner as Hawkeye. Another alteration the movie made from the book was in the character of Cora. In the book, Cora is much braver and less delicate than her sister, Alice. For this she is punished in that she dies in the end. While this is not a central theme of Cooper in the book, he makes it clear that women, or females as he insists on calling them, should remain tame and conform to the standards men set for them. In the movie, the makers reverse this idea. Cora is again portrayed as stepping beyond the boundaries of acceptable female behavior at that point in history. In fact, the moviemakers take Cora farther out of bounds than Cooper did. She carries a pistol, and even shoots an Indian to keep herself and her sister safe. However, in behaving this way, she is transformed into a character that more closely resembles a late twentieth century ideal of the independent, self-sufficient woman, probably to make her more sympathetic to today’s movie audience. Instead of being punished she ends up with Daniel Day-Lewis! Cora’s sister Alice goes around with eyes blank, mouth amazed, looking like some delicate piece of china that someone is throwing rocks at. She cannot believe her eyes, and so she simply detaches herself from the world around her. This happens in both the movie and the book, although in the movie, instead of falling in love with Duncan Heyw ard, the man in the story, she shows some interest in Uncas, though this is not made clear. In the end, when Magua, the evil antagonist, kills Uncas and Alice is presented with the choice of being Magua’s wife or killing herself, she chooses death. Cooper’s original intent was to have Cora killed for being impudent, while Alice remained tame and alive. Instead the makers of the movie transform even the wimpy Alice into a character of strength and independence as shown in her final act of suicide. Cora, also strong and blessed with the ability to think for herself throughout the film, survives. If these changes added a lot to the characters of both Cora and Alice, who in the book were stick figures, females who did virtually nothing but be saved and because of this again reinforces my opinion that the movie retains Cooper’s vision and present sit better than Cooper did himself.

A Proposal For An Anti Stigma Awareness Program Social Work Essay Essay Example

A Proposal For An Anti Stigma Awareness Program Social Work Essay Essay Example A Proposal For An Anti Stigma Awareness Program Social Work Essay Essay A Proposal For An Anti Stigma Awareness Program Social Work Essay Essay The nucleus of stigma is a judgmental attitude aimed at person fighting mental unwellness. Even today these attitudes persist and produce damaging effects go forthing person who struggles with mental unwellness feeling rejected and less valued. Consequently, these attitudes can impede recovery, which in bend, underscore feelings of weakness and marginalisation. This writer presents an educational consciousness plan directed at the pupils of Spring Woods High School in Houston, Texas ; with the purpose of turn toing the stigma of mental unwellness on a community degree. This proposal outlines the plan, its leading and support, and the function of psychologists and allied professionals in the community. It presents a helpful review of the plan, and takes into history all possible results. A plan rating is offered as a manner of mensurating its effectivity. Literature identifies societal stigma as a turning cosmopolitan concern in the bringing of wellness attention and human services ( Link, Struening, Neese-Todd, Asmussen, A ; Phelan, 2001 ) . A recent diagnosing of mental unwellness, for case, may endanger one s sense of individuality. The state of affairs is farther aggravated when 1 s household and immediate community, are perceived to respond negatively to the forecast. When this happens, people tend to hide their unwellness to avoid feelings of shame and being marginalized. The ensuing stigma is frequently carried over to the work force and health care scenes where a individual fighting with mental unwellness relates with detached and apathetic equals and health care givers. In due class, the societal banishment can take to avoidance of intervention for the unwellness ( Link A ; Phelan, 2006 ) . Goffman s ( 1963 ) seminal work defines stigma as a detrimental property or a smudge against one s individuality, as such, person to be shunned or ignored in a civil society. Literature in stigma is well extended, to include of import issues refering to policy, economic sciences, civilization and mental wellness ( Keusch, Wilentz, A ; Kleinman, 2006 ) . Mental unwellness is still a negative characteristic that continues to act upon societal dealingss ( Corrigan A ; Watson, 2006 ) . By and large, stigma embodies the populace s countenance of a aggregation of prejudiced attitudes, hurtful emotional responses, prejudiced behaviours, and biased societal hierarchy directed at members of a subgroup. It includes stereotyping, labeling, exclusion, and marginalisation of the stigmatized persons in a societal state of affairs ( Corrigan A ; Wassel, 2008 ) . Most late, public wellness issues related to stigma faced by people with mental unwellness have become recognized planetary wellness concerns. Thornicroft and Maingay ( 2002 ) estimates that about 450 million people world-wide battle with mental wellness issues at one clip or another, which accounts for 31 % of all old ages lived with the unwellness albeit sing important planetary differences. That said, the stigma and marginalisation linked with terrible mental unwellness tend to do it more hard for people fighting with mental wellness jobs to take advantage of the current available interventions, therefore farther impeding their recovery and assimilation ( Overton A ; Medina, 2008 ) . This resonates with the Surgeon General s study ( 1999 ) , where stigma was recognized as the most of import hindrance in the intervention of mental upsets. Emerging literature uncovering the negative effects of stigma on mental unwellness has prompted wellness bureaus to get down developing plans designed to cut down, if non wholly prevent stigma. The World Health Organization ( WHO, 2001 ) , in their study explored ways to face and cut down stigma, including developing and advancing anti-stigma runs and plans through coaction with non-government organisations. A figure of on-line plans against stigma of mental unwellness were besides developed to tackle the potency of the cyberspace and other related media in get the better ofing stigma beyond the local degree. As apparent from these enterprises, stigma is now by and large recognized as a cosmopolitan issue that will necessitate to be addressed on many degrees, affecting the coaction and partnership between authorities, health care establishments, and non-government organisations. Analysis of the Problem Stigma associated with mental unwellness deeply resides in the complex societal phenomenon between persons and their battle with others, and accordingly, can be understood from the symbolic interaction model ( Blumer, 1969 ) ; every bit good as Kleinman s ( 1988 ) theory of societal constructivism as it relates to illness. Chandra and Minkovitz ( 2006 ) highlight the close impossibleness for an person to non be influenced by social norms ; they are learned early on and are nurtured within the household and immediate community. This can be observed in how society even countenances this moral force of self-identification with mental unwellness in its usage of mundane linguistic communication ( Rusch, Angermeyer, A ; Corrigan, 2005 ) . This is clearly apparent when persons are referred to or identified by their mental unwellness. She s bi-polar, would look more convenient than saying She struggles with bi-polar upset. Sadly, one time an person has been labeled, the labeling does non discontinue even when the person s status improves ( Hinshaw, 2005 ) . In add-on, incrimination is invariably acknowledged as a chief factor that leads to stigma ( Sandelowski, Lambe, A ; Barroso, 2004 ) . Research demonstrates how the procedure of stigmatisation is strongly linked to the grade of control an person is perceived to hold over his or her unwellness, including the grade of duty the single accepts as a consequence. Case in point: mental unwellness ensuing from encephalon tumour is perceived as less stigmatizing by striplings, as compared to unexplained mental unwellness ( Corrigan, et al. , 2005 ) . To contrast leukaemia with bi-polar upset with regard to comprehend control, bi-polar is perceived to caused since it is frequently characterized as something to make with compulsive behaviours and substance maltreatment, while leukaemia is understood more as something that happens randomly ( Sandelowski, Lambe, A ; Barroso ) . Traveling beyond the doctor s diagnosing, Kleinman s theory explored the narrations that each individual, their household, and immediate community bring to the apprehension of unwellness. Kleinman underscored the significance of the narratives environing the unwellness and how it is shaped by the patient. Kleinman is chiefly concerned in the narratives of individuals who are fighting from chronic unwellness. He makes it a point to distinguish disease from unwellness. Disease pertains to the job from the doctor s point of view ; while unwellness refer to the patient and his or her household s apprehension and grasp of the job and how they put forth the attempt to turn to the state of affairs ( Kleinman ) . Harmonizing to Kleinman, socialisation ensues when narratives related to unwellness are shared and explored among the patient and their households. It is of import to observe that while Kleinman does non indicate specifically to societal constructivism in the articulation of his theory, the impression of shared significance is embedded throughout his work. Pulling from his observations of the societal constructions of assorted civilizations, Kleinman asserts the significance that the patient s immediate community ascribes to the unwellness is more of import than the existent physical symptoms and forecast of the disease. For illustration, a individual who presents with symptoms of depression may non mind the physician s referral for therapy if his immediate societal context does non back such class of action. This can take to farther complications and can be a beginning of defeat for both the patient and doctor. Furthermore, the difference of sentiment can ensue in unfavourable inter vention results. From the societal alteration perspective Kleinman s theory provides the juncture to look beyond the immediate jobs of mental unwellness and appreciate the potency for alteration. This stance becomes more of import given that society is going more culturally diverse, and where psychologists are deemed built-in to advance thoughts that initiate societal alteration to modern health care quandary.

Leadership Essay Example | Topics and Well Written Essays - 750 words - 26

Leadership - Essay Example It involves assimilating HR duties and actions across the military staff, amongst the respective constituents and the services. In operational, as well as tactical sustenance, policies and measures interpret into achievement at the levels of operations and tactical. G-1/S-1s supply HR sustenance to service affiliates, Department of Defense civilians, and AOR service providers. Menter (2009) articulates that they are accountable for carrying out HR duties for allotted or attached employees The goal of HR sustenance is to capitalize on operational efficiency and to ease Army improved support. Steadfast, receptive, and well-timed HR sustenance within the operational part is vital to supporting the Commander of Operations and the military. HR Support depends on non-secure, incessant, and survivable infrastructure and contemporary information structures. These structures offer an ordinary operational depiction, asset visibility, extrapolative reproduction, and by-exception exposure, every one of which is required to help precise and judicious manning resolutions. The amended AUTL will support HR core capabilities in four accountability areas: Man the military, offer HR services, grant staff support, carry out HR development and workforce operations. Manning the military entails Workforce Promptness Management, Workforce Accounting and Potency Reporting, Workforce Information Management, along with R5 Operations Managing. The predicament in manning is finding the right combatant to the proper position at the proper time. Manning brings together expectancy, association, and dexterous positioning of workforce assets. Human Resources services are essential to unit promptness and the preservation of the individual military dimension. United States Government through the US Army (2013) states that HR services include casualty operations managing and indispensable workforce services.

Cyberlaw Essay Example | Topics and Well Written Essays - 500 words

Cyberlaw - Essay Example The inventors have to wait for a long time before they can implement their business goals. Besides, such a backlog results in denial of inventors rights of timely and rigorous processing. As each examiner has more files to handle, they have to take less time processing the patents, which will considerably compromise the extensiveness of their applications (Craig, 2013). On this ground, there is a need for the government to focus on the backlog problem to ensure that it does not de-motivate or kill innovation among upcoming investors. In the emergence of the backlog problem, a number of proposals have been put forward as possible solutions to the problem. Some individuals have come up with the idea that the government should increase its budgetary allocation for USPTO to help them meet the demands for patent examination. While this approach may help to equip the office with more staffs to reduce the backlog, it would impose the burden on the federal government. Another group suggests that the filing fee should be increased to help the office increase its capacity to handle the ever increasing files. However, the weakness with this approach is that it would impose the burden on the inventors, which the government has avoided in its incentive to encourage investment (Craig, 2013). On this ground, it would be crucial for USPTO to consider the most cost-efficient procedures to streamline the patent examination process. To do this, the organization needs to invest in efficient IT infrastructure that will ensure quick and efficient processing of patent files. Besides, training of the IT office staff would be crucial in ensuring that they have higher work output and hence no delay in file processing. Reducing the backlog would be a milestone in improving the patent application files. In the recent past, issues of patent infringement have become popular within the public domain as marked by increased court

Statement of purpose Essay Example | Topics and Well Written Essays - 750 words - 4

Statement of purpose - Essay Example It gave me pleasure to explore this field and that fostered a growing interest in computer and its peripheral applications. As my knowledge of that field of endeavor grew, so did my curiosity about how computers work, how programs performed, and what applications could be done with current theoretical frameworks. As a student, I had been positively influenced in learning the need of putting theories into practice and how to face the immense hurdles without the fear of failure. As a software engineer, I studied the full life cycle of the software design process including requirements definition, prototyping, proof of concept, design, interface implementation, testing and maintenance. I also understand the need of learning database analysis and design. I chose to do my coop training in the Saudi Hollandi Bank and University of Hail. During the cooperative training (COOP), I had the opportunity to lead and work on two projects. The first one was about creating a timely data recording system that allows an appointed employee to insert private information to ATMs which allowed the administration to generate reports as well as manage ATM users. The second one was about creating an attendance system with new and extended features. Being an excellent student, I had achieved a GPA of 3.958 which gained the distinction of first honor. My passion for computer science provided the impetus to think about developing some applications which can serve the community. With this objective in my mind, I participated in the 5th scientific conference which aimed to develop a fitness application for smartphones in one’s native language. The application was designed to help people who want to use the calorie system to monitor their weight. It supported assistance to the user, especially through provision of crucial information about the users’ health. The application, in conjunction with its extensive features, was selected for

Concepts of Kinship and Biology

Concepts of Kinship and Biology Does kinship ultimately refer to biology? In this essay, I will explore the ways in which kinship ultimately refers to biology. I will first define what kinship is and how it is viewed from the western perspective. From there I will provide accounts of biology and genealogies and provide a basic definition. I will approach the argument how modern ideas and technology are changing kinship if defined through biological means. I will illustrate examples of genetics, new types of parents, how the family is a public discourse. I then will look at how kinship is viewed in reference to biology and genealogy. If it is defined as being consanguinity, it is flexible and can be expanded to accept new types of kinship. It is argued that kinship is not ultimately biological as the idea assists people to overcome infertility, to give everyone a chance to have a family and new types ultimately expand the concept of kinship. I will conclude by stating that the family a social system, it will adapt t how society changes as well as a cultural construct that represents the ritual and symbolic identity of bondage also the underlying of economic exchange that characterize reciprocity but to ultimately refer to biology I shall conclude kinship is held within the mind of an individual. From this, the opportunity in modern state to conceive is available to every individual. A key aspect of a family is kinship. Malinowski believed kinship to be consist of emotional attachments of individuals that exist to fulfill a purpose through customs that provide current meaning for members of that society. However, Freud saw that the key to understanding kinship would explain adaptive functions to the unconscious mind and how these adaptations derive from social problems (namely incest taboo) lead to the foundations of individual identities. The society was the family. The As with the principle hunting and fishing. Schneider believes western and American culture defines kinship as a system of relation, where it reflects real or assumed biological connections. From this, he also argues that what differentiates kinship from other systems is genealogy. It separates people from their friends, co-workers and neighbours (Stone 2001).The social notion of a family is based on the idea that our relationships with an obligation towards people we identify as part of the famil y will in some way be different from and often, by implication, closer than other relationships, such as friendships. Anthropologists look at relationships by blood or marriage as grounds for kinship as a social institution. In the Amazon, kinship is dually the origin for social organization (Levi-Strauss, 1982) and social relatedness (Carsten, 2000). This is seen as a ‘socio-cultural explanation. However, when collecting genealogies, biological explanations of kinship are not prescribed. Genealogies are a method in which to trace an individuals kin and family relationships for reference and address. Kinship relations are based on genealogies consistent with their folk culture theory and their idea of human production (1973 Cited in Stone 2001). The limitations of kindred and descent-based groups are shifting constantly. According to rules of kinship relationships distinct to biological roots, practices are flexible and integrate systems. These have no relation to any biological relationships. There are two opposing arguments of kinship values and defines it. Kinship and family cannot be defined in one aspect, it is multifaceted; it can be both founded on nature or culture (Akesson 2001) especially evident in consanguinity, friendship, affinity and name-sharing. The compadrazgo in Mexico form a trinity of kinship based on close ties between parents, godparents and child. Encountering a symbol of spiritual belonging providing a cultural idiom of behaviour which constitutes groups in society, indentifying a range of social relationships. As a form of address and reference metacommiunication by Gregory Bateson. A ritual of language between its fellow kinsmen. An immediate feature of kinship in New Guinea informs us that kin and family relationships can form and expand if people acknowledge nonkin relationships as a formula to genealogy. If regards are towards defining social relationships by means of kin or not, then a close relation towards someone can be stipulated. Consequently, the unusual sight of brother sister and cousins informally are as sibling in the sense of fellow kinsmen, even if the Trobrianders have no consanguineal or affinal relationship. ‘It is not the physical bond of common blood; it is the social acknowledgment and interpretation of it (Malinowski 1913) Like in Hawaii society, the general use of kin terminology compared to the western tradition, children call all members of their parental guardians father and mother because parenthood is unfeasible to ascertain. Personal names in referring to or addressing individuals shows this method of communication as being of genealogical relationships. A ritual in which continues a kinship relationship between the community in everyday interaction. Unblood related attachments of persons bond together as cousins in Hawaiian society can establish a relationship by naming each other kin meaning cousin. However, in accepting the naming and bondage implications this means the behavior and expectations of cousin is also implied. The treatment of such should be of equal status and respect regardless of any age. Such use of kin terms illustrates Schneiders argument that the recording and listing of kinship terms does not mean that their designation will follow accordingly (1968). As such, a modeled family in Chinese historical sources was seen as hierarchical clan members and lineage of social strata. Government based kinship ethics and kinship forms of power, it is appropriate that Confucius always looked back to the ancient past of the Three Dynasties. (Lewis 1990: 28-36). Members of each clan were said to be descendents of a mutual mythological ancestor. And shared a common emblem (totem), which signified their common character. Arguable, relating kinship to hierarchal status, orders the strengthening of state which results in kinship partnership in a political social life. Using the idiom of kinship implies that all exchanges even political are based on trust, are uncompetitive, and lack selfishness sand that relationship have long-term stability. Theses are fictive affinal and even blood kin these ideological assumptions do not always hold up. Exchanges create alliances. Families are being regulated by state governance, thus the family social life and government are institutional based on kinship forms of power. Rights and obligations to Jamaican mother and father through blood relations in providing financial support and caretaking services (Sobo 1993:79) As we can see kinships represent symbolic ideals of meaning which explain an integral and wider set of transitional symbols to convey implicit meanings for which are used regularly and ‘consciously to construct the idea of community. No matter what they project to the world they choose what will define them. No matter what their biology is, people can socially define themselves; the self is socially constructed (Shanley 2001 and Strathern 1992)). The understanding of kinship and family is a complex set of networks and patterns of relationships intertwined with intricate meanings. Kinship provides a framework where its cultural context can mobilize human behaviors. Freuds Totem and Taboo highlights the importance of religion and ritual in kinship and social organizations. However, to understand kinship one must understand the importance and relevance of and for term referred to as kinship other than accepting the restrictions of genealogy and its implications. Realizing its flexibility it constitutes boundaries is not without obligation. Paternity is established by (one of) the mothers sexual partners by giving numerous gifts to the midwife (Galvin 2001) As a social system, kinship embodies intervention, and new boundaries emerge. There is a new type of kinship because in present day, we live in a highly individuals society (Franklin 1999). An individual is defined by what they absorb from their environment. They choose what they project to the world and they choose what will define them. Practical reasons may trigger these activities whereby a male may not have any male siblings (brothers) and not able to interact or relate to his sister and look to depend on a close nit relationship with males outside of his kin group for belonging or social activities such as fishing and hunting. In exploration, parentages suffer consequences from internal fragmented kin relations extra need and related sentiments beyond ones boundaries can elevate into new cultures and subcultures. They provide men with models which are imperative to mans relationship to society and nature. The social construction enables friends to help and assist one another an d because of the development of integration with different relationships are classified as kinship and provide a sense of unity and identity. So, if human activity changes, the cultural context e.g kinship, should change as well. Thus it is the institutional aspect of peoples interactions that create a family (Strathern 1999). Weimatel observed Zumbagua in Ecuador, kinship is based on social conditions. That sharing food and time is what forms a family. Through nurturing, children and adults create binding kin relationships (1995). Individuals remain kin under the sharing of game and fish and also in physical absense if they choose this path. The ideals of the body idioms are also embodied in Amazonian societies. For example, ‘raw and the cooked (Levi-Strauss) shows an understanding of identity in a universal symbolic natural habitats of commensality. Through social exchange, social values and commodity exchange a semiotic use of the body creates personal identities and kinship ties. However, I f people so wish not to share or participate in obligations with to maintain an extended kinship these boundaries are optional. Therefore, there are no constraints on consanguineal kin as a system. Communities are not solely the product of biologically inherited drives releases from cultural constraints. Rather it is a product of peculiarity cultural meaning and social affairs bound in a manner that permits freedom of choice. The significance is individuality, kinship as and symbol and society an expression. It shapes and modes these peoples lifes and the ways in which they relate to each other, its a crucial concept in defining their social being. Furthermore, Schneider remarks that in American kinship, sexual intercourse is the natural act of procreation (Cited in Strathern). Sex is a way in which unifies male and female to share their biological substance. But, with aligning to modern procedures, new technologies of procreation allow lesbian and gay couples to have a family using assisted conception. This challenges the notion of kinship in a way that it does not involve a heterosexual couple and that the child is not biologically related to both parents. Stable family boundaries are now placed under threat (Stanley 2001). Artificial processes seem to replace natural ones (Strathern 1992). ‘Bonds between family members that people had once thought of as unchangeable to given were now viewed as established by human intention and will )Shanley 2001:88). Moreover, Kath Weston explores the topic of gay and lesbian couples having families through new reproductive systems, and she points that from this, it challenges Schneid ers account that in American kinship, families are based on procreation. For example An adopted son. The use of such language suggests that the relationship between parents and son is regarded as real as if the child were the parents biological offspring. Kinship is rhetoric of social relatedness, as Guemple argues (1972b), but whether based on biology or affinity, it is real as long as people see it as such. REFERENCES Freud, Sigmund. 1958 [1913]. Totem and taboo: Some points of Agreement between the Mental Lines of Savages and Neurotics. In SE. Vol. 13, PP. IX-162. Malinowski, Bronislaw. 1922. Argonauts of the Western Pacific. London. Lewis, I. M. 1971. Ecstatic Religion; An Anthropological Study of Spirit Possession and Shamanism. Harmondsworth. Levi-Strauss, Claude. 1969 [1964]. The Raw and the Cooked: Introduction to a Science of Mythology. Vol. 1. London. Schneider, Daniel. 1980. [1968]. American Kinship. Account. 2nd ed. Chicago: The University of Chicago Press Ltd. Shanley, Mary Lyndon (2001) Making Babies, Making Families: What Matters Most in an Age of Reproductive Technologies, Surrogacy, Adoption, and Same-Sex and Unwed Parents. Boston: Beacon Press. Stone, Linda. 2001. ‘Chapter One: Introduction In New Directions in Anthropological Kinship Oxford: Rowman and Littlefield Publisher. Ltd pp. 1-20. Strathern, Marilyn (1992) After Nature: English Kinship in the Late Twentieth Century. Cambridge University Press.

Fate in Tess of the D’Ubervilles Essay

In Tess of the D’Ubervilles Thomas Hardy creates a sense that fate is guiding each of the characters, often for the worst, to an inevitable end. From the beginning of the novel Tess shows a thorough understanding of her shortcomings and an acceptance that she is destined to lead a difficult life. Hardy uses societal circumstance and fate to create the powerfully tragic story of Tess, her family and her relationships, and how she chooses to play to the hand that she is dealt. From the beginning of the story we understand that Tess is fully aware of her shortcomings in life and that she is destined to walk a path of hardship. When speaking with her brother in the fourth chapter of the book she speaks of this awareness, â€Å"Did you say the stars were worlds, Tess?† â€Å"Yes.† â€Å"All like ours?† â€Å"I don’t know, but I think so. They sometimes seem to be like the apples on our stubbard-tree. Most of them splendid and sound – a few blighted.† â€Å"Which do we live on – a splendid one or a blighted one?† â€Å"A blighted one† (33). Tess’s early understanding of the tragic life she is meant to lead foreshadows the situations waiting for her. For the remainder of the novel, almost every single time something good happens to Tess it is snatched away from her on the next page. In more than one way it seems that fate is conspiring against Tess throughout the novel. Hardy almost completely takes away the characters’ abilities to change their circumstances, imprisoning them by the harsh Victorian societal structure. From the beginning Hardy uses recurring themes to illustrate that Tess’s death has been pre-determined, giving us the notion that whatever path she chooses she will end up where Hardy wants her to. While it could be argued that her choices are the only influence in her life, I feel that from the moment her character was developed her end was virtually decided. Or, at least, this is what Hardy wants us to feel. While she could be considered responsible for her actions, she manages to co me out with the worst in nearly every situation. Her character is destined to drag her down even though she constantly endeavors to be the best she can be, a few examples include: going to the market when her father is too drunk to do so, consequently killing their horse; telling the truth to Angel Clare, despite her mother’s warning not to do so; and many further situations. This is undeniably the reason why, despite the indignation of people who held more conventional views at the time, Hardy called it the story of â€Å"a pure woman.† Tess’s highly developed sense of responsibility, strong conscience, and duty to her family further promotes the idea of a malevolent fate: someone this conscientious should surely have someone or something working against her to come into so much ill fortune. In fact, her conscience and honesty seem to add on to the tragedy of her life. But over and over again Tess is fated to almost supernaturally tragic coincidences. A pivotal example of fate getting in the way of Tess’s happiness occurs when she tries to explain her past to Angel, in particular the incident that happened with Alec before they met at the dairy. She is very sincere and quite adamant in her attempt to tell Alec of the devastating event during which her virginity was taken away from her. But as fate decides, the letter detailing Tess’s past when slipped under the door of Angel’s room also slipped under the rug on his floor. Angel never gets to read the letter and therefore does not know about Tess’s past. Angel and Tess go ahead with their marriage with both of them unaware each other’s pasts, eventually ruining their marriage and leading to Tess’s death. Hardy is very good at dropping hints throughout the novel, which helps to link preceding events with the final outcome. This, in particular, adds to the sense that the character’s fate is predetermined, teasing the reader along the way with often-exaggerated images, symbols or phrases from unsuspecting characters, including Tess herself when she states, â€Å"all this good fortune may be scourged out of me afterwards by a lot of ill. That’s how heaven mostly does† (252). Here Hardy uses Tess to convey a sense of fate with her being painfully aware that good and bad usually go together in some form. She is still blissful, though, and can hardly believe that things could turn as bad as they do in the end, but it is an example of Hardy creating the theme of pre-determined fate in this story. Overall, I feel that Tess’s actions and those of the characters surrounding her constantly affect her, but that Hardy wants us to feel that they are all part of an imminent fate. It is undeniable that this story hinges on many unfortunate coincidences. Throughout the novel there is an overriding presence that imprisons Tess and takes away every opportunity she gets to be truly happy and that disregards the pure nature of her being. Despite constantly striving to do the right thing she never seems to get â€Å"what she deserves but a great deal worse† (211).

Organizational Behavior in Multinational/Global Aviation Essay

Introduction Over the past few years the aviation industry has continued to face challenges on how well to manage the industry on both operational and management level in relation to interests of different stakeholders in the industry. Customers have increasingly demanded for better services while shareholders demand for more profits. With globalization of aviation industry, the market has become more competitive and demands the industry to be highly competitive to survive on the global market. This issue of global competition further complicates the achieving of customers, shareholders and other stakeholders needs by the industry. Thus, the industry needs to change its organization behavior and structure to overcome these new challenges. Studies show that industry performance is highly affected by its behavior. Dessler (2001) stresses this point when he points out that, organization behavior and structure determines the success of an industry. These new challenges has made the industry to rethink its business behavior, objective and aims coming up with strategies that has made the industry more successful than before. (Dessler, 2001) Globalization Globalization has had varied influences on policy making in the aviation industry, by influencing the making of key decisions in the industry. Globalization in this case has influenced economic policy making in aviation industry.   One of the effects or influence to economic policy making in aviation industry is that, it has made it more complex. According to top managers in aviation industry, globalization has made this policy making quite challenging due to the very many factors that are globally affecting it and the various needs of the different stakeholders that has to be fulfilled. Globalization has affected aviation industry in its decision making. This is because all the decisions made in this industry have to comply with international standards. This is so because globalization comes along with standards which all the industries have to adhere to. Decisions that are made in aviation industry also have to be according to international trade policies. Aviation industry faces big challenge in line with global competition and balancing of various stakeholders needs. (Dessler, 2001) Stakeholders Many times different stakeholders’ requirements do conflict, and at times the requirements of each group are not well understood. Balancing the requirement for the different groups in the industry becomes a challenge to the policy makers in the industry, many questions have to be asked before formulating a structure that can satisfy each individual group. Some of the questions asked when formulating policies are; How to balance the needs and know when trade-off can be applied How to analyze the needs to come up with a win-win resolution for all the concerned groups How do to conclude if the win-win- solution for each group is real possible Eventually economic and some other needs has to be included in the policy making process in relation to satisfying the various groups with a stake in the industry. Stakeholders and requirements The aviation industry like any other industry has nine basic or generic stakeholder groups with different class of people in each group. These groups are; (Cox, 2000) The government Board of directors Owners/ shareholders Management Executive Customer employees Suppliers Community We shall examine only four groups which are; owners, customers, employees, local environmental groups which are very important in the industry and how their individual needs are balanced. Shareholders Shareholders in an industry or a company are the owners of the industry; the capital invested in the industry comes from the shareholders who expect a reasonable return over the invested capital. Freiberg & Freiberg (1998) clearly states that, the objective of shareholders in an industry is mainly long term financial growth or short term financial gain in terms of dividends. The needs of shareholders may also include greater social enhancement, protecting the environment among other things. Shareholders basically put their financial capital in the business to have an opportunity of making money. (Freiberg & Freiberg, 1998) The executive management group in aviation industry is the one which is answerable to the shareholders in terms of results of the business, in a situation where the executive management to do produce positive results, the shareholders may replace the executive management or the shareholders may withdraw their money and invest it elsewhere. Any industry which is not well managed at the end it will have to collapse. The shareholders in the aviation industry basically expect the following from the industry; Long term financial returns (increase in relation to shareholders amount) Short term financial returns (dividends) Observance of social norms (environment and ethics) Freiberg, K., & Freiberg, J. (1998 Customers In any particular industry the most important group of stakeholders are the customers. Normally, customers demand high quality of services and a competitive price. (Legge, 2004) In order for the industry to realize profits it has to provide quality services at competitive pricing so that it attracts more customers to increase profitability of the industry. Supposing the level of profits falls and losses are made, the shareholders will complain. Thus, the challenge is to set prices and quality that can attract the customers and at the same time make profits that can sustain the industry. (Legge, 2004) Customer segment in this industry do not differ so much, customer will have different expectations from the industry and the executive managers will face different challenges in formulating ways to satisfy the varied requirements of the customer segment. One particular issue that has raised a lot of concern in the industry is the security issue. Ever since the September 11 terrorist attack in America, the concern of security in aviation industry has increased and all stakeholders and in particular the customers have demanded for high security and safety in the industry. (Legge, 2004) It is important that customers have to be listened to so that their needs are understood, in order to make improvements where possible, and where not possible customers be informed of the impossibility. Generally the industry is pursing customer requirements that are in line with the interests of other important stakeholders. Basically, customers’ demands in the aviation include; Improvement of the services the industry is providing especially in terms of security and safety Better competitive pricing A commitment of the industry to address their requirements (Legge, 2004) Employees This groups consists of all levels of employees who are down the executive management level, at times it may also include the upper middle level management, the middle level management, the supervisors and individual employees. The biggest concern of all employees in any industry is having good working condition, secure workplace and financial security. However, other requirements also exists that employees require. (Cox, 2000)   Basically employees require the following; Competitive salaries and benefits Job security Opportunities for career development and growth Safety Community The community though is a less formal stakeholder group in the industry, it is still important and it has a big influence on the industry. Yukl (2002) explains that, the community can either decide to support a business or not, depending on whether they concur with the way the business or industry is carrying out its activities. (Yukl, 2002) Yukl (2002) further explains that, the main interests of a community in any industry are safety of the environment, employment for the local community and cooperation from the industries in other community issues. Community members may become nuisance to the industry or be a support base for the industry depending on the relationships that exists between the industry and the community. The community has three main requirements which are; Environmental Economic Safety (Yukl, 2002) Balancing stakeholders needs The biggest issue thus is how to balance the various needs of the above mentioned stakeholders. It seems that there are three major issues or challenges that aviation industry faces in balancing the different requirement of the diverse stakeholders, this are underlined below; Identifying the specific main stakeholders in the industry in relation to different business situations Understanding the different needs and the main priorities that should be given to this needs Balancing the requirements which conflicts with each other (making trade-offs) (Cox, 2000) In order to solve the above challenges the industry has formulated a matrix formula, this has highly helped the industry in solving the challenges and in balancing requirements of each group of stakeholders. Generally using the matrix implies identifying the most important needs of each group of stakeholders. These are generally similar for each kind of stakeholders, for examples all customers will need better services and competitive prices, and all shareholders, whether ordinary of preferential will need high returns over their capital. To achieve this, the industry has undertaken different approaches to satisfy each group of stakeholders. (Cox, 2000) Balancing Shareholders needs The main aim of shareholders is to get good returns on their capital they have invested. To this end the industry has to attract more customers to achieve high profits so as to ensure high returns on the capital invested by the shareholders. This can be attained through prudent management and good policies and marketing to achieve high profits at the same time ensure that other stakeholders’ needs are taken care of. The industry has responded well by using new technologies in improving its services. The industry has utilized the use of online marketing and also incorporated the use of new technologies in production and operations activities which has resulted in significant increase in revenue and thus attained the shareholders goals. The industry generally has responded to globalization by redefining its services and expanding to new markets to increase its market share and hence profitability of the industry. (Larson, 1997) Balancing the needs of customers   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Industry has continued to provide better services and at the most cost effective prices which have increased the number of passengers over the years. Another aspect that the industry has undertaken in relation to customer is improving security in airports, in the aircrafts and even coming up with better designed aircrafts and air fields which put safety/security of the customer as a first priority. (Phegan, 2000) Customer satisfaction is vital for the success of Aviation industry. Phegan (2000) points out that, with ever increasing competition on the global market those industries that focus on customer orientation and customer satisfaction have chances of maintaining and even improving their customer base. Customers remain the most important group which ensures survival of any industry. Aviation industry has clearly balanced the goals of the customer (in relation to customer loyalty, satisfaction, profitability and sales) compared to other industry stakeholder needs. A significant consideration the industry has undertaken is an overall altitude of organizational commitment to customer objectives, without taking this commitment customer satisfaction will have a very limited impact. Aviation industry has made strategic market plans, which includes, how the company should divide the market and which segments of the market the industry should focus on basing on the Aviation industry capabilities and or industry competencies.   Aviation industry has to have a clear consideration of how the customer satisfaction will be ultimately balance with other needs of other stakeholders. (Phegan, 2000) Balancing employees needs Today, employees are no more human resource to be exhausted but employees have become human capital, thus an asset to an organization that need to be protected and developed. Globalization has opened up new opportunities and employees have become more difficult to retain in an industry that is not competitive enough. To this end aviation industry has to undertake motivation as the main aspect of getting well qualified professional who can achieve the goals of the organization and even surpass them. (Robbins, 2004 Motivational practices To be able to be successful in the current global and domestic markets, motivation, for any organization’s workforce is a solution in realizing competitive advantage. Aviation industry therefore, has the ultimate function of retaining good staff members who are the main drivers of the industry. It takes a considerable amount of time to train an employee in the industry to attain better standards for any specific duty. To lose such an employee at any stage of the production process is suicidal for the industry. Specific emphasis is therefore taken into account to make sure that such employees are kept for as long as they are required. (Robbins, 2004) Better conditions for service and financial rewards are examples of measures applied to motivate employees within the industry. In addition the industry is motivating the employees in terms of annual, leave, insurance or shorter working periods. Aviation industry has set good employee wages to attract human capital in the industry. Top managers in aviation industry have provided information that is useful in the making of decisions for the Aviation industry with regard to balancing the amount of wages to be paid to employees and the actual financial situations for the industry in relation to other stakeholders. It must be noted that, employees play the most important part in realizing the targets of the industry. The aviation industry currently is among industry with well paid employees, this has ensured that the employees are satisfied and thus they can drive the industry to new heights and help it achieve the other stakeholders’ needs. (Robbins, 2004) Balancing community needs The issue of community social responsibility has become an important issue in the recent years. Today, many customers want to be associated with companies that have good community social responsibility policies, and many industries are realizing that for them to succeed they have to operate within community social responsibility framework. Many industries all over the world are adopting and practicing community social responsibility. At the same time the local communities have become more aware of their environment and demand industries to protect it. Aviation industry has balanced this need of the community by becoming more environmental conscious by focusing on ways of reducing environmental degradation issues such as global warming and pollution. It is possible for the industry to achieve this at the same time satisfy other stakeholders. The aviation industry also gives the local community a say in issues concerning environment management and employment to ensure peaceful coexistence that can enable the industry to grow without friction with the community. (Handy, 1985) Conclusion Different stakeholders have different needs in any industry, customer, shareholders, employees and the community remains important to the success of an industry. The aviation industry has a challenge in balancing these needs. The industry has undertaken changes in its organization behavior and its marketing policies to balance these needs. Some of the changes that the industry has undertaken are prudent management to satisfy the needs of the shareholders, high quality services and secure industry to respond to the needs of the customers, good remunerations and better working conditions to satisfy the employees and being more environmental conscious and taking more social responsibility to respond to the needs of the community. However, in this global era the industry will still be faced with challenge on how best to formulate policy decisions which can satisfy all needs of the various stakeholders in the industry.       Reference: Bartol, K, et al. 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