Finance and Accounting Assignment 2 Example | Topics and Well Written Essays - 1000 words

Finance and Accounting 2 - Assignment Example The interaction made with the organization based on relationship marketing can prove to be a part of ongoing relationship between the customer and the organization and this is because through the interaction, which was done through mail, highlights the importance of relationship marketing in the competitive environment and can be said to be a competitive advantage for organizations. Based on the interaction it has been learned that P&G has been using digital tools in order to build one on one relationship with the customers so to enhance the innovative and marketing capabilities of the company. According to P&G CEO, Bob McDonald the company aims to create indispensable relationship with the brands and it is possible though digital technology. The interaction on relationship marketing which took place can evaluate the way organization is thinking and to what extent they are ready to incorporate change to cater the needs of the customers. P&G is known for its innovation and customers e xpects the same level of innovation, involvement from the company while dealing with the requirements of the customers, therefore the interaction with the management of P&G is definitely an advantage to gather more information about the strategies which are adopted by the company to cater the needs of its target customers (Marketing Governance, 2011). Based on the interaction it has been revealed that P&G builds relationship with the customers based on trust and transparency. The company provides individual with choices and information with respect to communication strategy. The interaction further tends to create value for the ongoing relationship between the customers and the organization a whole. In the competitive world it has become extremely necessary to build trust on the customers so that loyalty is maintained with respect to specific brands and for this relationship marketing plays an important role and can be related to ongoing relationship between the customers and the or ganizations. Based on the interaction with P&G management, it has also been revealed that it has developed website allowing customers to shop through the site rather than visiting the stores. The online retail market is the new buzz word and companies are following it to attract and retain new and potential customers. By developing e-store P&G has created an image for itself in the minds of the customers as an accessible brand made available to the customers at any point of time and also helps to retain them from shifting to another brand offering the same facility. P&G advertise the sites and hopes that the convenience of shopping online by the customers draws more and more customers to the site (NBC News, 2010). The online retail stores have proved to be effective and have helped many retail outlets to incur profit ad increase revenue. Most important, it creates a perception in the minds of the customers that the brands is accessible and P&G being a huge FMCG giant and involved in many different sectors, the customers would prefer to buy products from the company which would further result in customer loyalty for the brand. This way the brand will be able to keep up the long term relationship with its target market and also potential target customers. Therefore organizations and brands are dependent on the customers providing them with an upper hand in comparison to the companies.

Planning for Emergencies Essay Example | Topics and Well Written Essays - 750 words

Planning for Emergencies - Essay Example The causes may be different. However, the aftermath consisting of relief operations put up by governmental and non-governmental organizations are identical. They inevitably comprise the military, medical organizations including hospitals, social concerns, and trained volunteers. In terms of disaster management, there is no state as vulnerable and varied as Washington. Washington is a mountainous state and has a coastline making it vulnerable to avalanches, drought, earthquakes, floods, landslides, storms and wildfires. These are acts of nature or God. Man made disasters, other than terrorism, can happen due to hazards from abandoned mines, chemical wastes, and on lesser scale problems associated with dam breaches, nuclear mishaps, etc. Washington has large industries and business enterprises. This fact makes Washington quite vulnerable to terrorist attack. Acts of terrorism do not always happen by gun-totting misfits. They can get carried out through infringement of chemical, biological and even radio-active sources on a large scale. In order to handle disasters of either acts of God or human make, it is necessary to have in place a unique and ready organization equipped with the latest gadgets and trained thoroughly to carry out plans and analysis, and execute all operations from cutting through mangled steel and mortar debris to attending the victims who have either lost their lives or limbs. This is easier said than done because after the disaster has struck there is confusion and disorder. The confusion and disorder arise due to breakdown in the routine communication and transportation systems and people at the helm are grappling with right and wrong information. It is difficult to deal in situations where rumors are as ripe as reality and news of needy survivors or dead keep coming from all directions. In order to adequately meet all emergencies in the shortest time possible, it is necessary to have one chain of command and hand over all cases and responsibilities to this command. The question arises. Who will take up such responsibility This person must be of high moral stature, experienced, well informed, a team leader and capable of handling situations in high stressful conditions. He leads a team of trained, dedicated men and women who are conversant in handling emergency situations complete with capability in meeting mental and physical strain including medical care. This team must be capable of providing shelter, care and food to families and individuals affected by the disaster within the affected areas. A part of the team must be thorough in the field of medicine to provide medical care wherever needed. The need of hospitals and other medical centers is paramount in times of disaster. By the way, it is also important to keep away spectators and others who are there only to get a view of what is going on. The reporting system must adequately address dissemination of truthful information so that unnecessary crowding is avoided. Obviously, the size of the team providing care and